Branding, Web Design & Development

ASCEND Coaching LLC, Venice Beach CA • 2022 - 2023

ASCEND is an online, membership based coaching platform dedicated to creating community for high performing career focused individuals.

Working with companies like Kaiser Permanente, DocuSign, Yohanna, and more, ASCEND offers self-development focused coaching, and a supportive online community.

MY ROLES

Branding, web design & dev,  membership platform, design, video editing, graphic design

TOOLS

Illustrator, Photoshop, Indesign, WordPress, Elementor, Circle.so, Descript, Final Cut Pro

MY ROLE

Branding, web design & dev,  membership platform design, video editing, graphic design

TOOLS

Illustrator, Photoshop, Indesign, WordPress, Elementor, Circle.so, Descript, Final Cut Pro
ASCEND is an online, membership based coaching platform dedicated to creating community for high performing career focused individuals.

Working with companies like Kaiser Permanente, DocuSign, Yohanna, and more, ASCEND offers self-development focused coaching, and a supportive online community.
▲ Logos, vertical, hotizontal & icons. Brand colors & fonts
Working with the founders of ASCEND, I created a complete branding package, including logo mark, typographical styles, color themes, and style guides.

Additionally, using my defined branding, I created numerous program landing pages, sales and product pages, and click through marketing funnels.

Visit the live site here: ascendmembers.com
▲ desktop screenshots of ascendmembers.com

Working with ASCEND, my role is full service. From branding, web design and development, to marketing funnels,  content and course creation, I help facilitate it all.

In addition to the visual aspect of ASCEND, I help manage the administrative complexity. Working with the founders, I engineered email funnels, website click through funnels, membership onboarding flows, and more.

My breadth of experience enabled the ASCEND founders and I to rapidly iterate and launch the membership platform quickly, professionally, and at a manageable price point.

▲ Background – notebook initial exploration drafts of website
Image – Desktop and Mobile view of ascendmembers.com

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